Case study · Marketing technology: AI content platform
Aila Socials: an AI content platform built with a content agency
In partnership with the Aila content agency, we built a marketing platform that learns each brand's voice and turns it into on-brand posts, scripts and content strategy.
The challenge
Aila is a content agency whose method starts from deep brand understanding: what a business sells, who it speaks to and how it wants to sound. The agency wanted to turn that method into software, so brands could get strategic, on-voice content at scale instead of generic AI output that needs heavy editing.
What we did
- Partnered with the Aila team to translate their content methodology into product features, from capturing a brand's voice, audience and positioning to producing posts, scripts and strategy.
- Built the platform on Django and Django REST Framework with PostgreSQL, organised into workspaces, brand profiles, insights and subscriptions.
- Grounded AI generation in each brand's own material using embeddings and retrieval, so content reflects the brand rather than generic templates.
- Ran long AI and publishing jobs in the background with Celery and Redis, with live progress updates in the browser through Django Channels.
- Added social media account integrations and an in-app creative editor for visual content.
- Host and operate the platform on Plentier-managed cloud infrastructure.
The result
Aila Socials is live at ailasocials.com, offering brands a self-serve platform with a free trial, built on the agency’s strategic approach and run on infrastructure we manage.
